ARTPARIS, JUST ART!

 

ARTPARIS, JUST ART!

ArtParis, the Paris springtime event for the modern and contemporary art market, is returning to the Grand Palais from 31 March to 3 April 2011.

In 2010, the fair’s strategic director Lorenzo Rudolf gave ArtParis a new thrust, stretching the limits of traditional fairs to propose a new kind of fair… More than 47,000 visitors and numerous sales hailed the 2010 edition of ArtParis, thus validating what has once again this year been confirmed as a project-based fair capitalizing on artistic transversality.

Objectives for 2011: a project-based fair

From 31 March to 3 April 2011, ArtParis will continue down this path and invite some one hundred of the most dynamic French and international modern and contemporary art galleries to participate in this project-based show. The gallery owners and their artists are being asked to work together to create ‘concept stands’ that propose other ways of conceiving paint, photography, sculpture, drawing, video, installations, etc. Combined approaches with architecture, fashion, literature, design, cinema, music, advertising, or even gastronomy are thought to highlight crossovers in contemporary art.

To ensure the originality and quality of each exhibition project, Lorenzo Rudolf and the ArtParis team are using a ‘think tank,’ a committee of influential professionals from the market, cultural institutions, journalists, and gallery owners participating together in an effort to nurture critical thought on the evolution of art.

The must-see cultural event of the spring

Paris is known throughout the world for its cultural and artistic impact. Today, few cities can rival with Paris’s incredible potential for creation, elegance, and culture. Within the Grand Palais, one of the most beautiful showcases ever, Artparis will reassert its goal: to reflect the vitality of the Paris art market.

Lorenzo Rudolf explains: ‘In 2010, we reconfigured the contours of ArtParis for greater openness, suitable for new practices. In 2011 we will continue in that direction by preparing an even more surprising ArtParis, and with quality to match.’

*** Galleries wishing to participate in ArtParis 2011 will be able to download application forms from http://www.artparis.fr ***

Press contact : Sylvia Beder communicationculture
Romane Dargent / +33 1 43 20 51 07
communication@sylviabeder.com

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